The brand’s key icon needed to function with or without the wordmark: a towering, expressive mouth that represents the voice of a generation fed up to the back teeth with unhealthy food marketing.

Having finalised this design, we devised a range of expressions—like ‘laugh’, ‘bored’ and ‘bite’—and brought them chomping and grinning to life with motion. The expressions enable the brand to talk to its many audiences across various online, offline and interactive touchpoints, with different moods and messages.

We then set about making the brand film, which follows a protagonist Mouth cutting through the noise to confront a swarm of junk food advertising with a cavalry of little mouth heroes: the Bite Back team!

Services

Mouth assets—Design, Animation production, Render + delivery, Creative direction, Production + account management

Brand film—Design, Storyboarding + animatic, Lip sync animation, Montage animation production, Cutdown creation, Render + delivery, Creative direction, Production + account management

Deliverables

Mouth assets—1 x hero mouth design asset, 4 x animated mouth expressions, 10 x static mouth designs

Brand film—1 x 90 second animation, 3 x direct cutdowns