Tom directed and animated a series of international TV commercials for HTC. Working to the HTC doodle brand the 6 ads were produced using a pinch of humour to inform the viewer about ‘HTC sense’.
Each of the commercials was scripted by the good people at Amp London. Tom took the scripts and worked up storyboards and animatics to refine the flow and composition. Then the animation began. Ed was on hand to take on the majority of the animation work. We also had good friend Mikey Please animating his fingers to the bone on the Bungee spot.
The campaign was broadcast on TV sets across the globe and turned out to be a huge success, helping to clear the shelves of HTC handsets.
Credits
- Year : 2010
- Direction : Tom Judd
- Animation : Ed Barrett
- Animation Assistant : Mikey Please
- Production : Agile Films
- Agency : Amp London
- Client : HTC
