Ed directed this promotional video that covers the history of the Pen and introduces HTC’s new tablet innovation, the HTC ‘Flyer’.
Fig tree provided us with story boards and illustrations, we took these and animated them into a flowing exploration of man and pen, ending on a live-action pack shot.
The device was shot with the hand actress interacting with a flat green screen (we found a good torch app that allows custom colours). Marks were added in Green pen to give her targets to hit. After the shoot we constructed the on screen content in post and slipped it into the device behind the hand and then applied the final grade.
Credits
