The folks at Airbnb asked us to animate their new logo for a huge NYC Marathon campaign.
Part of the ‘Go The Extra Mile’ campaign, the animations were displayed all over New York City for one of its biggest events: the NYC Marathon.
As well as out-of-home GIFs we created two TV spots, which aired across the US over the marathon weekend.
Beautifully executed with smooth, realistic yet comical movements, Animade manage to humanise the logo perfectly and create a fully-formed character using just a few lines.
It's Nice That