Eye-catching icons for Facebook's new app feature

We teamed up with Meta to develop a set of eye-catching 3D icons for a new Facebook app feature, the Universal Awards System. Think pink roller skates and dripping cheese pizza…

Our in-depth experience in working for web played a big part in this project. Meta’s vision was one of 3D designs looking gorgeous and interesting at a larger scale, but with strong iconic features that could be scaled right down. We love a challenge!

We joined the project early on, so we were able to work really closely with Meta to pressure test and work out what was successful and what could be improved upon.

Together we established a system that is now incredibly extensive and meticulously crafted for the Awards feature to grow and expand for the future.

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