An awe-inspiring launch film with a twist!
We teamed up with Procreate to launch their new product with a BIG animation. But we didn’t stop there. To boost the exposure of Procreate Dreams, we made a second animation to inspire people to reach for the stars...
Set in what appears to be the outer reaches of space, a happy astronaut bobs in and out of view, awestruck by the stars and planets around him. Until the camera pans back and we realise that all is not as it seems...!
The futuristic 1960s aesthetic is full of imagination and whimsy—two things we felt fit the concept brilliantly. We also like the colour palettes of this design era, and emulated these in our final selection.
We explored different profiles for the character, arriving at these sharp shapes befitting the '60s feel. The angles carve out a dramatic silhouette, which works well for the closeups of the character looking to the stars in wonder!
Animade are animation wizards, super professional, and can even make video calls a pleasure. We enjoyed every step of the working process with Animade so much that after our first commission was complete, we immediately booked in two more. Animade are an absolute joy!
Procreate
Services
Storyboard + animatic, Design + animation, Creative direction + production services
Deliverables
1 x 20" animation (created in Procreate Dreams) with composed music + SFX
Credits
Client
Procreate
Executive Creative Director
Ed Barrett
Art Direction + Animation
Jim Billy Wheeler
Senior Account Director
Katie Nash-Chu
Head of Production
Georgie Lister-Fell
Senior Producer
Flo Layer
Production
Meg Shipton
Sound Design + Music
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Related Projects
Thinking big for a major product launch
Studio film
Drawing, moving and shaking for a new visual system
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