Procreate Dreams is a new animation and video-editing app, packed with powerful tools that anyone can use. We had an exciting opportunity to add an extra layer of magic to the product launch. But how, you ask? With animation of course!
To help demonstrate the product's features, we created a concept with universal appeal and an elegantly simple ink-on-paper design, to inspire people to jump into Dreams for themselves.
The animations were showcased at a live event and across online marketing touchpoints, bringing an extra dimension to the consumer experience and sharing the joy of this exciting new product.
Animade are animation wizards, super professional, and can even make video calls a pleasure. We enjoyed every step of the working process with Animade so much that after our first commission was complete, we immediately booked in two more. Animade are an absolute joy!
Creative direction, Design, Storyboard + animatic, Animation, Sound design, Production + accounts services
1 x 30" animation (created in Procreate Dreams) with composed music + SFX
Executive Creative Director
Head of Production
Senior Account Director
Sound Design + Music
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