Thinking big for a major product launch

Procreate Dreams is a new animation and video-editing app, packed with powerful tools that anyone can use. We had an exciting opportunity to add an extra layer of magic to the product launch. But how, you ask? With animation of course!

To help demonstrate the product's features, we created a concept with universal appeal and an elegantly simple ink-on-paper design, to inspire people to jump into Dreams for themselves.

The animations were showcased at a live event and across online marketing touchpoints, bringing an extra dimension to the consumer experience and sharing the joy of this exciting new product.

Think big boards

Animade are animation wizards, super professional, and can even make video calls a pleasure. We enjoyed every step of the working process with Animade so much that after our first commission was complete, we immediately booked in two more. Animade are an absolute joy!

Procreate

Services

Creative direction, Design, Storyboard + animatic, Animation, Sound design, Production + accounts services

Deliverables

1 x 30" animation (created in Procreate Dreams) with composed music + SFX

Credits

Client

Procreate

Executive Creative Director

Ed Barrett

Head of Production

Georgie Lister-Fell

Senior Account Director

Katie Nash-Chu

Sound Design + Music

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