A bold and colourful introduction to Facebook’s Viewpoints app.

A playful and modern motion graphic explainer produced with the Meta team based in Tel Aviv. This colourful introduction to Facebook’s Viewpoints app aims to explain its uses creatively. The animation avoids complex UI, instead highlighting how the app works in an abstract way.

Working closely with the team, we used a mix of techniques, including hand-drawn and vector animation for the supplied designs, which closely match the in-app illustrations.

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