US TV and social campaign to keep the monsters at bay

Working with JKR in New York, we created a range of TV and social content to make some noise for the launch of National Dunkin’ Day – the Dunkin’ Donuts version of National Coffee Day!

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While the vignettes were for use across social platforms and in-store, the 15-second spot was destined for TV in the US, along with a special version for broadcast during the National Hockey League.

And they did their job—Dunkin’ Donuts appeared in 57% of branded National Coffee Day mentions on Twitter, and saw a rise in foot traffic of 10% in its stores on the day!

Working with supplied illustrations, we carefully translated the images into motion with hand-drawn animation, while Sounds Like These brought their musical magic for the finishing touch. We added in little details, like the jump and the heel-click, to really draw the viewer in. It was all about getting the timing and humour right for this project – each vignette needed to pack a punch in a short space of time.

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We have been so excited to work with you! Your team is amazing and quite possibly the most pleasant vendors I’ve had to work with in some time!

Michael Reagan, JKR

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