US TV and social campaign to keep the monsters at bay
Working with JKR in New York, we created a range of TV and social content to make some noise for the launch of National Dunkin’ Day – the Dunkin’ Donuts version of National Coffee Day!
While the vignettes were for use across social platforms and in-store, the 15-second spot was destined for TV in the US, along with a special version for broadcast during the National Hockey League.
And they did their job—Dunkin’ Donuts appeared in 57% of branded National Coffee Day mentions on Twitter, and saw a rise in foot traffic of 10% in its stores on the day!
Working with supplied illustrations, we carefully translated the images into motion with hand-drawn animation, while Sounds Like These brought their musical magic for the finishing touch. We added in little details, like the jump and the heel-click, to really draw the viewer in. It was all about getting the timing and humour right for this project – each vignette needed to pack a punch in a short space of time.
We have been so excited to work with you! Your team is amazing and quite possibly the most pleasant vendors I’ve had to work with in some time!
Michael Reagan, JKR