Figma
Distilling UI into a striking social campaign
Collaboration supremos Figma asked us to capture the essence of their product and slogan for a global audience.
Figma’s online collaboration tool is the modern creative team’s best friend. Working alongside the talented folks at COLLINS, we created a global social media campaign that showed off Figma’s incredible UI and encapsulated their slogan: ‘Nothing great is made alone’.
COLLINS’ storyboard gave cursors the starring role; our job was to give them personality. Using all our know-how in motion, weight and timing, we injected humour and humanity into a simple triangle that’s almost always overlooked.
Beyond a standard product demo, we used physical gags and "human" flourishes to show the software in action. By bending the rules of the program and
obsessing over the details of movement, we demonstrated that even within ingenious software, the creative process is a tangible, collaborative journey.
Credits
Services
Design + storyboarding support, Animatics, Animation production, Render + delivery, Creative direction, Account management + production
Deliverables
4 x animated stories for Instagram and YouTube
Senior Director, Marketing
Stephanie Zou (Figma)
Partner / Creative Director
Ben Crick (COLLINS)
Creative Director
Louis Mikolay (COLLINS)
Business Director
Michael Di Leo (COLLINS)
Executive Creative Director
Ed Barrett
Creative Director
Mike Davies
Client Services
Jenna Kirby
Producer
Flo Layer
Production Assistant
Simona Somma-Mullins
Project Lead
Stew Harvey
Animation
Dev Joshi, Bekki Leahy, Julia Olsson, Sam Stoney, George Judd, Stew Harvey
Sound Design
Sounds Like These
