Purrrfecting the motion of a much-loved mascot
The TEMPTATIONS™ cat treat brand teamed up with Elmwood to create the charming new T-Cat character. Once the design was finalised, there was only one thing left to do... bring T-Cat to life with animation! And that's where we stepped in.
The TEMPTATIONS™ mascot, T-Cat, had never been animated before – so it was an exciting challenge when Elmwood approached us with the project. The new T-Cat is playful, bold and lighthearted. He's most definitely a cat, but with human-inspired behaviours. With this in mind, we were tasked with creating five subtle, seamlessly looping animations of T-Cat's face and body, based on a static pose.
Above: Animation line tests to map out movement before artworking
The base of the animation was all hand-drawn, which, given T-Cat’s tight design, enabled us to be looser with our approach and inject much more character and energy.
Working with a branded asset meant everything had to be purrrfect during the artworking stage, with extra attention paid to the character’s personality – after all, T-Cat embodies the TEMPTATIONS™ brand.
Getting the right amount of energy and enthusiasm whilst avoiding anything too human or too feline was a delicate balancing act, but we made sure T-Cat landed on his feet!
Services
Animation direction, Animatics, Animation, Production + accounts services
Deliverables
5 x 6" seamlessly looping animations (MP4 + GIF)
Credits
Client
Temptations
Agency
Elmwood
Executive Creative Director
Ed Barrett
Animation Director
Stewart Harvey
Animation
Ross Butter
Artworking
Valérie Galchynska
Executive Producer
Jen Judd
Senior Producer
Flo Layer
Producer
Joe Murphy
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