Dancing into the Korean New Year!

Our animation for Apple‘s celebration of Seollal, Korean New Year, featuring illustrations by Steph Ramplin.

With the theme of 'Heung', meaning 'excitement', we set to work making an all-singing, all-dancing animation starring Ramplin's charismatic characters for use across Apple Services, and across Seoul.

To add to the joy, the integrated campaign was shortlisted in the 2025 D&AD Awards.

Credits

Client

Apple

Illustrator

Steph Ramplin

Creative Direction

Mike Davies, Ed Barrett

Project Lead

Robert Duncan

2D Animation

Adrien Kulig, Pip Williamson

3D Animation

Ricard Badia, Dev Joshi, Sebastião Lopes, Rik Goddard, Susana Barata, Cenk Koksal, Laura Sirvent, Pierre Plouzeau, Bora Hwang, Milo Targett, August Kyrø, Robert Duncan

Executive Producer

Jen Judd

Global Accounts Director

Katie Nash-Chu

Production

Flo Layer, Sophie Neophytou

Related Projects

Samsung

A global campaign to launch NYE with a bang

Eye-popping dance moves for Times Square

Google

An app that pushes the possibilities of AI and AR

Related Note

The stages of animation production

Partnering with an animation studio? Learn the stages of animation production in this complete guide, from storyboarding and animatic to sound and render.

Read Note

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