Apple
Dancing into the Korean New Year!
Our animation for Apple's celebration of Seollal, Korean New Year, featuring illustrations by Steph Ramplin.
We were asked to create an all-singing, all-dancing animation to celebrate the Korean New Year, for use across Apple Services and throughout Seoul.
The animation was themed on 'Heung' – a Korean word that means 'collective energy and joy'. It's a cultural sentiment that plays a key role in Korean culture.
To add to the joy, the integrated campaign was shortlisted in the 2025 D&AD Awards.
Credits
Client
Apple
Illustrator
Steph Ramplin
Creative Direction
Mike Davies, Ed Barrett
Project Lead
Robert Duncan
2D Animation
Adrien Kulig, Pip Williamson
3D Animation
Ricard Badia, Dev Joshi, Sebastião Lopes, Rik Goddard, Susana Barata, Cenk Koksal, Laura Sirvent, Pierre Plouzeau, Bora Hwang, Milo Targett, August Kyrø, Robert Duncan
Executive Producer
Jen Judd
Global Accounts Director
Katie Nash-Chu
Production
Flo Layer, Sophie Neophytou
