Lego Pavilion Header 01

The LEGO Group x Serpentine

An animated advert for Sir Peter Cook's Play Pavilion, launching on World Play Day.

LEGO Pavilion 02

A joyful animation we made with Consul to introduce the new Play Pavilion (above left), an installation at Serpentine South in London’s Kensington Gardens, designed by Sir Peter Cook with Serpentine and The LEGO Group. A treat to collaborate on a project so close to our hearts!

Find out more at playlondon.info

Watch with sound:

Credits

Client

Serpentine x The LEGO Group

Agency

Consul

Executive Creative Director

Tom Judd

Art Director

Jim Billy Wheeler

Project Lead

Sam Stoney

Animation

Sam Stoney, Mike Labrow, Max Halley, Jose Meneses, Javi Marquin, Adolfo Mendes

Executive Producer

Jen Judd

Interim Head of Production

Flo Layer

Producer

Meg Shipton

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