The LEGO Group x Serpentine
The LEGO Group
x Serpentine
An animated advert for Sir Peter Cook's
Play Pavilion, launching on World Play Day.
A joyful animation we made with Consul to introduce the new Play Pavilion (above left), an installation at Serpentine South in London’s Kensington Gardens,
designed by Sir Peter Cook with Serpentine and The LEGO Group. A treat to collaborate on a project so close to our hearts!
Credits
Client
Serpentine x The LEGO Group
Agency
Consul
Executive Creative Director
Tom Judd
Art Director
Jim Billy Wheeler
Project Lead
Sam Stoney
Animation
Sam Stoney, Mike Labrow, Max Halley, Jose Meneses, Javi Marquin, Adolfo Mendes
Executive Producer
Jen Judd
Interim Head of Production
Flo Layer
Producer
Meg Shipton
