Turning an informative list into a rib-tickling story

With a little help from national treasures John Cleese and Joanna Lumley, we helped Aberdeen Asset Management get their message across.

Working with Kino Design, we turned an informative list of asset management tips into a very funny film—attracting more than a million views on the client's website. To top it all, we had the honour of collaborating with the legendary John Cleese for the voiceover on the first project: the 'ten golden rules of equity investing'.

This campaign led to Aberdeen Asset Management becoming the only FTSE 100 company to feature in the top 10 for every category in the Gorilla Gorilla Animation Awards.

We went on to animate Kino's designs once again for the 'seven deadly sins of multi-asset investing', narrated with mischievous humour by the one and only Joanna Lumley. Who knew investing tips could be such fun!

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