The A-Z of AI, a guide to the basics of artificial intelligence

Built by Google with the Oxford Internet Institute, winner of the 2021 Education Websites and Mobile Sites award and honouree for Best Individual Editorial Feature, this bite-size guide gives the world a better understanding of the uses of AI for people.

With each letter representing a different aspect (e.g. M for Machine Learning), we were asked to create 16 animations, from H to W.

We loved animating these short web-based loops with sensitivity to the warm, hand-crafted feel of Hannah Jacobs’ illustrations, which include an octopus, an umbrella, and a thoughtful robot. To see the complete website created by Stink Studios of the A-Z guide of AI, click here.

Always such a positive experience making things with the team at Animade. True masters of their craft, their response to a brief is always brilliant and unique and right and better than anything I could think of.

Mike Dorrance, Design Director/Lead, Google Brand Studio

Related Projects

Facebooks Groups


100 hand-drawn characters to share the joy of Groups

Dropbox Thumb


Drawing, moving and shaking for a new visual system

Stickers Thumb

Facebook Messenger

Three animated Sticker packs to dial up your chats

Get in touch

We’d love to hear from you.

Jobs & Opportunities
Browse openings

Clients & New business
[email protected]

For anything else, or to call us