A growing family of illustrations
We were no strangers to Dropbox, having teamed up with the global tech brand before on their fun new brand identity. So we jumped at the chance to get creative with them again, this time on a smaller scale… literally!
Dropbox wanted to expand their illustration library, whilst maintaining their existing style. Working to their brand guidelines, we designed 30 ‘Smalls’ – little icon-like illustrations – and 32 Heroes with a cropped spot format.
We then translated some of these illustrations into motion as ambient looping animations.
When working to a brand’s existing style it’s essential to fully understand how that should look and feel, continuing the charm and familiarity of the current library to appeal to Dropbox’s 700 million users.
A key design challenge was achieving a minimalist, instantly recognisable design system, while preserving its inherent charm.
We think these mini-icons are testament to the fact that good things come in small packages!
Services
Illustration, Animation, Creative Direction, Production and Account Management
Deliverables
32 x Hero/Spot Illustrations, 30 x Small Illustrations
15 x Hero/Spot Animations, 30 x Small Animations
Credits
Client
Dropbox
Executive Creative Directors
Tom Judd, Mike Davies
Illustration
Jim Billy Wheeler, Claudia Alexandrino, Cat Finnie, Valérie Galchynska, Philipa Rabbit
Animation
Robert Duncan, Stewart Harvey, Sam Stoney, Jose Meneses
Global Account Director
Katie Nash-Chu
Senior Producer
Flo Layer
Get in touch
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