Dropbox have an annual conference called WIP, allowing fans, creators and users to get together and hear about new additions and features coming to Dropbox. This time they were showcasing their Dash product and showing how Dropbox is expanding across workflow.

Our brief was to create a motion system to help convey their messaging and engage users across the live event, socials and presentation decks, along with a set of motion guidelines.

Dropbox provided the designs for an identity lock-up and three ‘core’ patterns, which we then animated. The project process involved a FigJam with the client to establish and explore the tone of voice for the animations, which involved discovering narratives and creative solutions to things like scalability. And of course, adding a touch of magic!

Services

Discovery & tone strategy, Motion exploration, Hero & Secondary motion, Project leadership, Creative direction, Production and Accounts services

Deliverables

Experiment and expand on foundational toolkit elements 

A motion design system that elevates the event identity