Dropbox
Wall-to-wall fun for a creative conference
We helped Dropbox develop a motion system for their Work In Progress event, and some fun visuals for the event to make the party pop!
Dropbox have an annual conference called WIP, allowing fans, creators and users to get together and hear about new additions and features coming to Dropbox. This time they were showcasing their Dash product and
showing how Dropbox is expanding across workflow. Our brief was to create a motion system to help convey their messaging and engage users across the live event, socials and presentation decks, along with a set of motion guidelines.
Pattern perfect
Dropbox provided the designs for an identity lock-up and three ‘core’ patterns, which we then animated. The project process involved a FigJam with the client to establish and explore the
tone of voice for the animations, which involved discovering narratives and creative solutions to things like scalability. And of course, adding a touch of magic!
Credits
Services
Discovery & tone strategy, Motion exploration, Hero & Secondary motion, Project leadership, Creative direction, Production and Accounts services
Deliverables
Experiment and expand on foundational toolkit elements.
A motion design system that elevates the event identity
Client
Dropbox
Executive Creative Director
Tom Judd
Creative Director
Mike Davies
Animation
David Benedetti, Ryan Bird, Dev Joshi, Mike Labrow, Laurence Parsons, Brad Purnell
Global Account Director
Katie Nash-Chu
Producer
Georgie Lister-Fell, Meg Shipton, Sophie Neophytou
Photography & Videography
LUME Studios
