Halifax wanted a set of engaging 3D animations for a social campaign.
Leading financial institution Halifax wanted to promote contactless payments with an online campaign. We were approached by adam&eveDDB to make a set of captivating 3D animations, serving as a colourful, spirited reminder of the perks of using contactless in daily life.
Collaborating with the client throughout, we developed a stop-motion aesthetic and used delicate texturing to create a sense of depth and detail that draws the viewer in.