Klarna
Designing an illustration system for no ordinary brand
We helped Klarna to create their in-product illustration system as part of their major rebrand.
Utilising their brand palette, we extrapolated design nuances from their photography, tone and custom typeface to create an own-able illustration system. Details such as the
curvature of their typography and italicised moments built the foundations of the design system, subtly pulling through key elements to build a cohesive illustration set.
Style development
The test of time
We also delivered a comprehensive style guide to future-proof expansion by their team as requirements increased.
