Procreate
Thinking big for a major product launch
Procreate Dreams is a new animation and video-editing app, packed with powerful tools that anyone can use. We had an exciting opportunity to add an extra layer of magic to the product launch. But how, you ask? With animation of course!
To help demonstrate the product's features, we created a concept with universal appeal and an elegantly simple ink-on-paper design, to inspire people to jump into Dreams for themselves.
The animations were showcased at a live event and across online marketing touchpoints, bringing an extra dimension to the consumer experience and sharing the joy of this exciting new product.
Credits
Services
Creative direction, Design, Storyboard + animatic, Animation, Sound design, Production + accounts services
Deliverables
1 x 30" animation (created in Procreate Dreams) with composed music + SFX
Client
Procreate
Executive Creative Director
Ed Barrett
Head of Production
Georgie Lister-Fell
Senior Account Director
Katie Nash-Chu
Sound Design + Music
Sounds Like These
