Procreate
An awe-inspiring launch film with a twist!
We teamed up with Procreate to launch their new product with a BIG animation. But we didn’t stop there. To boost the exposure of Procreate Dreams, we made a second animation to inspire people to reach for the stars.
Set in what appears to be the outer reaches of space, a happy astronaut bobs in and out of view, awestruck by the stars and planets around him. Until the camera pans back and we realise that all is not as it seems...!
The futuristic 1960s aesthetic is full of imagination and whimsy—two things we felt fit the concept brilliantly. We also like the colour palettes of this design era, and emulated these in our final selection.
Out of this world
We explored different profiles for the character, arriving at these sharp shapes befitting the '60s feel. The angles carve out a dramatic silhouette, which works well for the closeups
of the character looking to the stars in wonder! The film was used across Procreate's online content, including a charming tutorial on the use of colour in the Procreate Dreams app.
Credits
Services
Storyboard, Animatic, Design, Animation, Creative direction, Production services
Deliverables
1 x 20" animation (created in Procreate Dreams) with composed music + SFX
Client
Procreate
Executive Creative Director
Ed Barrett
Art Direction + Animation
Jim Billy Wheeler
Senior Account Director
Katie Nash-Chu
Head of Production
Georgie Lister-Fell
Senior Producer
Flo Layer
Production
Meg Shipton
Sound Design + Music
Sounds Like These
