A refreshing take on skincare for Biotherm

We had a whale of a time bringing Pablo Rochat’s ‘Pablo the Plankton’ to life.

AKQA Biotherm 02
AKQA Biotherm 03

Together with our friends at AKQA, we wanted to sprinkle some joy into skincare advertising and make a star of the campaign hero. As soon as we clapped eyes on Pablo the Plankton, we fell hook, line and sinker.

We got to work adding the thoughtful touches that give a 2D character 4D appeal.

As ever, we made sure to fill every second with characterful details—like the plankton’s relationship with our wonderful whale—that make the work relatable, engaging and appealing to the careful viewer.

AKQA Biotherm Product 01

Plankton might not be pretty, but these micro miracles are the main source of food for sea creatures and produce half of the world’s oxygen. The client wanted us to be playful and quirky, and we took great care to strike the right balance between joyfulness and sensitivity to the important issue of sea life conservation.

We used hand-drawn and vector animation to stay true to Pablo’s original design, while making him feel alive. Highlights included choreographing the ‘sustainability dance’ as an early test, and creating creatures (like our splendid seagull) to keep Pablo company. We also got the chance to put our motion skills to good use in the underwater scenes.

Without losing sight of the campaign aims, we relished adding surprising and delightful moments that plumped up the appeal and gave Biotherm its own replenishment.

Thanks again for this great collaboration... we loved working with you and seeing this project come to life.

Laura Fitoussi, AKQA Paris

Pablo got you feeling pumped? Drop us a message to see what we could make together.

Services

Style development and design, Storyboarding and animatic, Animation production, File reformatting, Render and delivery, Project leadership, Art and creative direction, Production and Account services

Deliverables

2 x 15' plankton stories: The Oxygen and The March, 2 x 6' plankton stories: The Gift and The March, 7 x looping GIF stickers



Credits

Animade

Executive Creative Director

Tom Judd

Creative Director

Michael Davies

Art Director

Jim Billy Wheeler

Design & Creative Lead

Dev Joshi

Producers

Zak Khan, Flo Layer

Production Assistant

Simona Somma-Mullins

Client Services

Katie Nash-Chu, Jenna Kirby

2D Animation

Dev Joshi, Eilidh Reid, George Judd, Julia Olsson, Romane Wach, Sam Stoney, Victoria Darriba Rios, Adolfo Mendes, Dani Nunes, Max Halley

AKQA

Creative Director

Clément Vidal

Art Director

Mathéo Delannoy

Production Manager

Laura Fitoussi

Senior Producer

Amandine Winter

Partners

Sound Design

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