Our pals at Mailchimp launched a playful, creative rebrand that received a ton of industry praise. We loved it – and we had masses of fun working alongside them to bring it to life with character-packed animations. Then, for Collision Conference, we teamed up again.

The base illustrations were printed on fabric, which covered a custom installation with interactive touchpoints. When people tapped them, the animations burst to life through digital 4K projections. We snuck in a few easter eggs for curious conference-goers, like a caterpillar emerging from its nap to turn into a butterfly, and a couple on a swing sharing a secret handshake.

Sounds Like These added individual sound design for each character. They also put the icing on the cake: an ambient soundtrack to help you get lost in the experience. Magic!