iQ Vet is a handheld ultrasound device that enables vets to take a pain-free peek inside animals. Its makers, Butterfly Network, asked us to create a launch film to help get the word out. We also made some social-ready run cycles for each animal, including a Siamese cat, a goat, and a bouncy sausage dog.

The 25-second film is lovingly hand-drawn, frame by frame. We designed and animated the host of creatures, taking inspiration from the brand’s strong design aesthetic and muted palette.

We paid special attention to the details in animation, like the elephant tusks dropping, the goat’s bottom swaying and the sausage dog’s tail wagging, to give that extra flourish of character and charm.