Meta
Feather-brained friends for Messenger Stickers
Everybody loves a pigeon. So when Meta came to us with talk of a pigeon-themed Sticker Pack for Messenger, we were all of a flutter. Find ‘Bird Brained’ in the Messenger sticker store!
Birds are an expressive bunch on the whole, but pigeons have that edge of relatability that makes them all the more loveable.
Since they’re found in cities around the world, most people will be familiar with their odd little ways.
Feral pigeons are such scruffy and eccentric characters, it really allowed us to tap into the slightly bizarre and funny ideas that naturally came out during the concepting phase. As the designs took shape,
we considered the world that these birds inhabit. We wanted it to feel authentic, so we decided that all of the props should be objects that a pigeon might find on the street.
Credits
Services
Style exploration/development/concepting, Artworking & design, Animation production, Creative direction, Production and Accounts services
Deliverables
20 x 1-2” looping Sticker animations in high fidelity 60fps Lottie files
Client
Meta
Executive Creative Director
Tom Judd
Creative Director
Mike Davies
Project Lead
Sam Stoney
Design
Sam Stoney, Ryan Bird
Animation
Sam Stoney, Ryan Bird, James David Horton, Adrien Kulig, Adolfo Ruiz Mendes
Executive Producer
Jen Judd
Interim Head of Production
Flo Layer
Producer
Meg Shipton
