Creating characters for a Times Square takeover
Personality-packed avatars for Virgin America, from the tiny to the titanic!
We teamed up with design studio Build to create a jolly bunch of HTML5 avatars for the airline’s award-winning website, as featured on designboom. Following the success of this, we partnered again to create a set of digital assets for use across a multitude of Virgin America’s applications, from websites to newsletters and internal presentations.
We partnered once more to bring this lively set of characters to life for a Times Square takeover! Each animation is loop-able with a heavy emphasis on characterisation. We ensured the central screens feature the hero content, while secondary screens show playful movement to draw in the passersby of New York.