A social campaign that gets Gen Z to check their chests
We teamed up with CoppaFeel! to raise breast cancer awareness with a little help from Zoella.
Picked up by media publications including BRICKS magazine and It’s Nice That as well as being promoted by influencers including Zoella, Vicky Pattinson and Rochelle Humes, this campaign reached a combined influencer audience of 13 million people, receiving over 500k impressions and a total of 20k engagements. Most importantly it created conversations across our social media channels about breast cancer and the importance of checking your chest.
Breast cancer charity CoppaFeel!’s ethos is centred on sharing an important message in a positive and lighthearted way, highlighting how quick, easy and joyful checking yourself can be. With CoppaFeel!’s research showing that 2 in 5 young people were avoiding contact with the NHS due to the Coronavirus pandemic, we wanted to create a campaign that targeted 18-24 year-olds and empowered them to prioritise their health.
We are genuinely lost for words. The support and love on this campaign was mega, more than we ever could have expected and the catalyst for so many important conversations. This collab has been such a pleasure from day dot and I think the passion and enthusiasm we all shared has really shone through in the final product.
Meg Green, CoppaFeel!
Representation has been at the heart of this project to connect with a wide and diverse audience. Released on World Cancer Day, the campaign consists of three films, featuring a diverse set of characters in relatable everyday scenarios before they're reminded to check their chests. For sound design we collaborated with Esther Joy Lane from Sister Music, a company that champions female and non-binary composers and works with a wide roster of diverse talent.