Facebook wanted a lively call to businesses and marketers, highlighting the benefits of advertising on the platform over the festive period. Our series of 3D animations takes you on a whistle-stop tour of a bustling market inside a snow globe, to set the scene for each insight.

We designed 30 unique characters with textures based on nostalgic wooden toys, along with a stylised set, props and flourishes of detail to fill the imaginary world.