A sparkling reminder of the perks of using contactless

Halifax wanted a set of engaging 3D animations for a social campaign.

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Leading financial institution Halifax wanted to promote contactless payments with an online campaign. We were approached by adam&eveDDB to make a set of captivating 3D animations, serving as a colourful, spirited reminder of the perks of using contactless in daily life.

Collaborating with the client throughout, we developed a stop-motion aesthetic and used delicate texturing to create a sense of depth and detail that draws the viewer in.

Animade have been fantastic to work with. Professional and brilliantly creative, they were true problem-solvers. Briefing was seamless, their approach clearly communicated and each stage of the process felt reassuring. Their ambitious, relentless creativity was refreshing and materialised in three social films we’re all proud of.

Raluca Anastasiu, adam&eveDDB

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