Farewill
TV spot for the UK's death specialists
Farewill, the UK's best-rated 'death specialists', were no strangers to animation when they came to us with this project. We'd already worked together on a beautiful TV spot introducing the nation to Farewill and its simple approach to will-writing.
Using the brand's signature design language, we set about creating that magic balance of comedic timing with heartfelt, relatable elements through the power of character animation. The result earned us an interview with It's Nice That, who were intrigued by the novel approach (and the cute mascot, Blob).
Now, Farewill are harnessing the power of animation once again with a brand new, double-length TV advert, featuring the same soft and friendly character style, relatability and charm that Farewill are now widely known for.
Credits
Services
Creative direction, Storyboard + animatic, Animation, Production + accounts services
Deliverables
1 x 60" animation
Executive Creative Director
Ed Barrett
Creative Director
Mike Davies
Animation Director
Stewart Harvey
Animation
Adolfo Ruiz Mendes
Script Writer
Flo Layer
Senior Account Director
Katie Nash-Chu
Head of Production
Georgie Lister-Fell
Producer
Joe Murphy
