Farewill
A TV spot that says it's OK to talk about death
We tackled the taboo topic of death in this story that aims to make will-writing a little less scary.
We worked with the online will-writing service to create its first animated TV advert, setting the precedent for the brand in motion.
Guided by the brand’s new visual language designed by Anna Charity, Farewill’s loveable mascot Blob became the star.
With a subject as delicate as this one, the challenge for us was to find that magic balance of comedic timing with heartfelt, relatable elements.
Through the friendly animation style and Blob’s charming family, the 30-second spot aims to make death a topic that’s easier to think and talk about.
