Temptations - Projects

Making moves with a much-loved mascot

Cat treat brand Temptations worked with Elmwood to create the charming new T-cat character. Once the design was finalised, there was only one thing left to do... bring T-cat to life with animation! And that's where we stepped in.

Temptations Motion Tcat Brief V1 2 dragged

Temptations Motion Tcat Brief V1 2 dragged 2

Above: Temptations' new look developed by Elmwood

Temptations mascot T-Cat had never been animated before, so it was a really exciting challenge when Elmwood came to us with this project.

The new T-cat is playful, bold and lighthearted. He's most definitely a cat, but with human-inspired behaviours. With this in mind, we were tasked with creating five subtle, seamlessly looping animations of T-cat's face and body, based on a static pose.

Above + below: Animation line tests to map out movement before artworking

The base of the animation was all hand-drawn, which, given T-Cat’s tight design, enabled us to be looser with our approach and inject much more character and energy.

Working with a branded asset meant everything had to be shipshape in the artworking stage, and extra attention needed to be placed on the personality of the character – after all, T-cat embodies the Temptations brand.

Getting the right amount of energy and enthusiasm whilst avoiding anything too human or too feline was a delicate balancing act, but we made sure T-cat landed on his feet.