Making moves with a much-loved mascot

Cat treat brand Temptations worked with Elmwood to create the charming new T-cat character. Once the design was finalised, there was only one thing left to do... bring T-cat to life with animation! And that's where we stepped in.

Anticipation
Delight
P Laying

The new T-cat is playful, bold and lighthearted. He's a cat, but with human-like behaviours. With this in mind, we were tasked with creating five subtle, seamlessly looping animations of T-cat's face and body, based on a static pose (plus a couple of bonus jumping-out-of-shot GIFs).

Surprise
Crouch Pounce
Pounceand Leap

Working with mascots means extra attention needs to be placed on the personality of the character – after all, T-cat embodies the Temptations brand. Getting the right amount of energy and enthusiasm whilst avoiding anything too human or too feline was a delicate balancing act, but we made sure T-cat landed on his feet.

Services

Animation direction, Animatics, Animation, Production + accounts services

Deliverables

5 x 6" seamlessly looping animations (MP4 + GIF)

Credits

Executive Creative Director

Tom Judd, Ed Barrett

Animation Director

Stewart Harvey

Senior Producer

Flo Layer

Related Projects

Alzheimers

Alzheimer’s Research

Al and Ally’s story

Facebook Reactions

Facebook

The little pup that went viral

DW Web Thumbnail v01

Donkey Wrong

Studio film

Get in touch

We’d love to hear from you.

New business
[email protected]

Jobs & Opportunities
Browse Openings