While the vignettes were for use across social platforms and in-store, the 15-second spot was destined for TV in the US, along with a special version for broadcast during the National Hockey League.

And they did their job—Dunkin’ Donuts appeared in 57% of branded National Coffee Day mentions on Twitter, and saw a rise in foot traffic of 10% in its stores on the day!

Working with supplied illustrations, we carefully translated the images into motion with hand-drawn animation, while Sounds Like These brought their musical magic for the finishing touch. We added in little details, like the jump and the heel-click, to really draw the viewer in. It was all about getting the timing and humour right for this project – each vignette needed to pack a punch in a short space of time.