For IBM’s French Open campaign, we created eight animations and illustrations for large-scale interactive adverts at Paris’ Charles de Gaulle Airport and the Roland-Garros tennis stadium.

But the really exciting part of this project is the dynamic element to the animations...

The films were hooked up to a live feed of information direct from the matches, enabling the visuals to change as they pulled in scores, serve speeds and other analytics right as they happened. So we geared up the animations to accommodate the live data.

The campaign hit the sweet spot with its huge international audience, running throughout the major tournament from 19 May to 7 June.

Game, set, match!