Royal Mail

This momentous project marks the first time Royal Mail has released stamps in support of Pride, or any other movement. The illustrated collection, named A March Through Time, pays homage to each decade of the Pride March from 1972 to the present day. 

The stamps were designed by Sofie Birkin, a truly trailblazing illustrator. Sofie’s work challenges preconceptions of the LGBTQIA+ community, fights feelings of shame and, in her words, gives ‘queer kids the tools to understand and celebrate themselves’.

Our role was to tie the campaign together with an animated film that brought Sofie's vibrant illustrations to life. To stay true to Sofie’s vision, we opted for hand-drawn, frame-by-frame animation.

Working closely with NB Studio, we designed a storyboard that placed the events in the order that they happened, which we tweaked and compacted so that it was sure to make a splash on social media.

We particularly enjoyed uplifting key characters to give them their moment in the spotlight. Overall, we wanted to create content that was compelling, inspiring and truly able to make a connection with a massive national audience.

The animation won Gold at the 2023 Shark Awards and was featured in mainstream and creative publications across the UK and beyond, including The Independent, Metro, The Drum, Evening Standard, Design Week, Creative Review, It's Nice That, Creative Boom and the Belfast Telegraph.